Most enterprises learned to buy software in the 2010s, and the mental model is deeply wired in: you pay a fixed price per seat per month, the number is predictable, and Finance can forecast it a year out. The cost is a function of headcount.
Metered AI breaks every part of that model. You pay per token processed, which means cost is a function of usage, and usage is a function of ambition — not headcount. The same hundred employees can generate a $10,000 bill or a $10,000,000 bill depending entirely on how they use the tool. Three multipliers do almost all the damage:
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